The developers specifically sought this because they needed to create a coherent brand identity. The customized lettering complements the basic Zoom Video Communications – Lato typeface. Rounded edges give the lettering a friendly look. This font was chosen as the base font for its excellent readability, versatility, and balance. The developers took the modern grotesque as a basis and changed it, having their version for the video communication platform’s logo. There are no serifs here because the letters’ general outline was borrowed from the Kaleko 205 typeface. But this is only the author’s stylization.

Several corners “z” and “m” are rounded, and the rest are elongated and slightly curved to resemble short serifs.

The corporation’s name and its main product are written in an original typeface created specifically for Zoom. It looks as harmonious as possible because the “m” has lost the triangular protrusion at the top. Now it’s just a wordmark that has been created using individual glyphs. The Zoom platform has gone down the path of simplification by removing the camera symbol from its logo. He is an accent in the design of the company’s website, program, and advertising materials. The same cool blue tint is found in everything related to video telephony services. This combination emphasizes the minimalism of the word mark and reminds Zoom’s main principle – bold simplicity. It is used for the lettering, depicted on a blank white background (#FFFFFF). The color scheme is based on the original shade called Zoom Blue (# 2D8CFF) – one of the azure color options. Other versions with additional elements, modifications, and changing colors are considered a violation of the branding rules. She also approved the only permitted version of the logo: the blue word “zoom” on a white background. A marketing team worked on the design, which was responsible for the overall concept and for creating the type.

It reflects the basic principles of the brand: minimalism, simplicity, boldness. The Zoom logo appears as light blue lettering with rounded corners.

Zoom logo drawing